The first book, Harry Potter and the Philosopher’s Stone, published in 1997 by Bloomsbury, remains one of the all-time bestsellers. Now, as the franchise is turning 20, it’s time to look back at some interesting facts and figures and see how it’s been doing financially (spoiler alert: very well).Īccording to Scholastic, the exclusive publisher of the series in the United States, over 500 million books have been sold worldwide, in 80 different languages. Many more multinational companies hold their own pieces of the Potter intellectual property, which have also brought them substantial revenues – Coca-Cola, Johnson & Johnson, Fossil, and Electronic Arts, to name a few. “Characters from the Lego Harry Potter: Years 5–7 video game” Two other industry giants, Mattel and Hasbro, together made over $7 billion on Potter plush toys, action figures, special editions of board games like Monopoly and Trivial Pursuit, trading cards, and even candy (yes, you can get a real-life version of Bertie Bott’s Every Flavor Beans from your local convenience shop).
In 2010, the Danish toymaker reported “phenomenal sales,” with its pre-tax profits soaring to around $2.4 billion – thanks in no small part to the launch of their Potter-themed products. Harry Potter merchandise includes such notable offerings as Lego Harry Potter that have become superpopular in their own right. On top of that, it quickly grew into a hypersuccessful franchise comprising movies and spin-offs, audio books, video games, makeup brushes, cooking accessories, and oh so much more! It also broke all sales records, bringing its creator J. The original Harry Potter book series spawned millions of fans across the globe.
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